Cece was already thriving in her business, her floral artistry was breathtaking, intentional, and deeply emotional. But in a rapidly growing, saturated wedding florist market, her brand did not represented the depth, or luxury of her work.
She wanted to stand out from the competition, attract high-end clients who valued artistry over price, and build a digital presence that matched the heart she pours into every arrangement.
The Challenge
We elevated Unveiled Floral with a luxury brand identity and an emotion-driven website that finally reflected the depth of Cece’s artistry. We crafted a warm, modern, and romantic visual direction, then built a cinematic, high-end website designed to make clients feel her work before they ever inquired.
Every page was intentionally structured to guide visitors through a clear, strategic sales journey, educating, building trust, and positioning her as a premium floral artist. Together, the branding and website created a cohesive digital experience that speaks directly to her high-end ideal client, attracting couples who value artistry over price and inquire with confidence.
Luxury Branding & Identity: A warm, modern, and romantic visual identity crafted to reflect Cece’s artistic depth and emotional approach. Every detail, from typography to color, was intentionally chosen to feel high-end, soulful, and instantly recognizable.
Custom Website Design: A cinematic, luxurious website that lets clients feel her artistry before they inquire. Soft textures, refined layout, and storytelling-led design guide visitors through her world and communicate the value behind her work.
Strategic Sales Journey & Ideal Client Focus: We built a thoughtful, cohesive sales experience that mirrors Cece’s consultation process and speaks directly to her high-end clients. By answering key questions early, showcasing her expertise, and highlighting her artistry, the website builds trust, eliminates price-based shoppers, and attracts couples who value emotion, personalization, and artistry.
The Execution
The Approach
The results are clear: bookings now average $6–12k (most around $9k), low-budget inquiries are rare, and clients confidently book after seeing her work online. The brand created alignment, clarity, and authority, firmly positioning Cece as the go-to luxury floral artist in her market.
See the full transformation below.
UNVeiled Floral now embodies the soul of Cece’s artistry while producing results.
I am so happy to have had the opportunity to work with Heron Design Studio! Veronika not only brought my vision to life but she elevated it to more than what I could of imagined! I am so happy to have a brand and website that represents my business perfectly. Veronika is truly gifted and very detailed in what she does. I recommend anyone trying to level up their branding and online presence to work with Heron Design Studio. 10 out of 10!
All my bookings are 6–12k now with the average really being 9k and I rarely get lower budget inquiries. Most of the weddings I booked recently they don’t even question anything, they just send the deposit. Which is crazy to me since the quotes are in the 8–10k range.
I still can’t believe it. Prior all the quotes I got were 2,500–3k, or even less. I’ve gotten the feedback that everything they see of mine is very professional, whether it be the website or my proposals and quotes, and I’m sure it’s due to the branding and everything being cohesive!
