When Katie came to us, she was in the process of building her salon, a space that felt high-end, sleek, and modern, with a vision for her and her team to be known for elevated service and professionalism. But her brand and website didn’t yet reflect the premium experience she wanted to deliver.

She needed her business to stand out in a crowded beauty market in her town & to feel intentional, refined, and aligned with the luxury client experience she was creating. 

Our mission was to translate the elevated, intentional experience of The Mane Lounge into a digital presence. The website needed to feel as warm, sophisticated, and carefully curated as the salon itself.

We crafted a visual identity grounded in minimal luxury: clean lines, soft neutrals, refined typography, and a calming design direction that reflected the space’s modern aesthetic. The brand had to convey premium quality while remaining approachable, mirroring the confidence, clarity, and care Katie brings to every client.

At the same time, the site needed to support a growing team. With Katie actively hiring and expanding, we designed a website that wasn’t just visually striking, it was functional, scalable, and built to grow with her business.

Luxury Branding & Identity: We created a refined, modern brand identity that mirrors the interior of Katie’s salon: sleek lines, soft neutrals, and a cohesive high-end aesthetic across digital and physical experiences.

Custom Website Design: The website was designed as an extension of the salon itself. Every layout choice is intuitive, communicates services clearly, and immediately feels premium while being infused with personality.

Client Experience & Team Clarity: We showcased each stylist’s expertise and built service pages that are easy to navigate. This ensures clients understand exactly what they’re booking while reinforcing The Mane Lounge as the trusted luxury leader in the area.

The modern, sleek brand aligns perfectly with her space, while the website showcases services, stylist expertise, and makes booking effortless. It also supports her growing team.

See the full transformation below.